Innovation and DesignInnovation and Design
At MWV, the story of how we create the world’s most innovative packages begins and ends with understanding the consumer. We turn market insights into new designs that enhance product value, strengthen brands and inspire lasting connections between products and people.
Market Research and Design Capabilities
Center for Packaging Innovation
Based in Raleigh, North Carolina, the MWV Center for Packaging Innovation houses our development, engineering, and leading technology professionals. In this incubator for creativity, customers can collaborate with these teams and experience design possibilities through hands-on exposure to endless packaging geometries, materials and finishing options. Why can’t a beverage package double as a high-end hand bag? What if a pill box could digitally record a medication’s side effects? Discussions can get interesting.
Concept Testing
Our work doesn't end with an innovative idea. We need to know that consumers actually like what we’ve created, which is why we conduct quantitative concept screens to yield statistically projectable data on how consumers will react. Do they like the idea a little, a lot or not at all? Will they purchase it? How will they use it? Beyond testing the idea, we test the actual package. We develop prototypes and observe consumers as they use the product, handle it, open and close it. And we try to get at the elusive emotional factors such as “how does it make you feel?”
Design Services
Our design services differentiate us from our competitors. Our designers are industry leaders in graphic and structural design and their expertise helps us deliver the most innovative and thoughtful packaging solutions, designed specifically to meet our customers needs, no matter how complex. Our design studios are located around the world to enable strong customer collaboration.
Sustainable Packaging Solutions
