In the News

2010

Paper That's Glossy, Digital, Sustainable
August 2010   American Printer
MWV's Kevin Clark, vice president and general manager of MWV's Commercial Print Division, shares insights on printers and coated stocks.  Read more.

Well Equipped- End of Line Machinery
July/August 2010   Water Innovation
MWV highlights multipacking capabilities aiming to provide line effeciency and footprint reduction.  Read more.

Counting on Cosmeceuticals
July/August 2010   Beauty Packaging 
Packaging plays a vital role in cosmeceutical sales, MWV's Earl Trout, director of marketing for MWV’s Personal and Beauty Division, shares insights on this growing market. Read more.

What's In A Name?
July 2010   Tobacco Reporter 
In compliance with the U.S. ban on product descriptors, manufacturers are renaming their brands with colors--which has some anti-tobacco activists seeing red. Read more.

Adherence Packaging in a Changing Healthcare Market
July 2010   Packaging World
MWV's Julia Amadio, global vp of marketing for healthcare, and Joel Beckerman, senior manager, product marketing, recently spoke about blister packaging as a format designed to improve patient compliance with medication regimen, and other life science packaging issues.  Read more.

Adherent Packaging
June 2010   Pharmaceutical Manufacturing and Packing Sourcer- PMPS
Ted Lithgow, President, MWV Healthcare, shares insights on adherence packaging in the healthcare industry. Here's what he had to say.  Read more.

New Frontier Emerging in Use of Packaging to Differentiate Pharmaceuticals
June 2010   Healthcare Packaging
The time has come to view packaging as more than just a container, but a value-added element that can improve patient outcomes and offer on-shelf differentiation for pharmaceutical manufacturers.  Read more.

Wrapping it Up
June 2010  Military Retailer Magazine
Read Military Retailer's take on how green packaging like Natralock becomes more important than ever as consumers worry about protecting Mother Earth. Read more.

Pure Fishing Hooked on the Convenience, Sustainability and Security of Natralock® Packaging
June 2010  Packaging World (packworld.com)
Fishing products marketer Pure Fishing is debuting a new line of tools this fall in secure, sustainable, clamshell alternative Natralock packaging. Learn more.

Gingrich Says Health Law Should be Repealed
May 2010   Richmond Times-Dispatch 
Former House Speaker Newt Gingrich spoke at a Forum on healthcare reform at MWV's headquarters.  Here's what he had to say. Learn more.

Adherent Packaging
May 2010  Pharmaceutical Manufacturing and Packing Sourcer
Finding ways to reduce healthcare costs has never been more important; Ted Lithgow of MWV Healthcare puts the case for adherence-enhancing pharmaceutical packaging.  Learn more.

Hair Colorants: Doing Well in the Crisis
April 2010  COSSMA
Ulrike M. Toth, head of marketing and design for MWV Beauty & Personal Care in Europe, explains why the complex art of hair coloration packaging is thriving during tough economic times. Learn more.  (Article also available in German.)

Victorinox Knives Cut Through the Clamshell Clutter
March 2010 GreenerPackage.com
Victorinox Swiss Army discusses how they redesigned and replaced their clamshell packaging with sustainable MWV Natralock® packaging, our primarily paperboard design that uses 60% less plastic on average than petroleum-based clamshells, and 65% less energy in production. Learn more.

A Greener Shade of Packaging
March 2010 Seafood Processor Magazine
Chris Moser, from MWV's Seafood Packaging, explains how MWV MWare Food Service solutions and sturdy, moisture-resistant Frozen Food Packaging paperboards are helping shape the way for more eco-friendly seafood packaging. Learn more.

Six Seconds to a Sale
March 2010 IntraFish.com
MWV's Andrew Luke, vice president of business development for Global Packaging Solutions, recently spoke at the IntraFish Media Seafood Leadership Luncheon at the Boston Seafood Show. Read his comments on how packaging can be the difference between making a sale and not making one. Learn more.

MWV Succeeds Through Service  
March 2010    TAPPI / Ahead of the Curve
Suzi Richardson, manager of Inside Sales & Operations for MWV, describes how the company's Commercial Printing Business relies on service to differentiate itself from other paperboard manufacturers. Read more.

A Sharp Departure from Clamshell Packaging 
March 2010    Packaging Digest
In this cover story in Packaging Digest, Linda Casey explores why Victorinox Swiss Army switched to MWV Natralock's paperboard-based packaging solution to evoke better branding opportunities than those offered by previously used plastic clamshell packaging. Read more.

Sustainability and End-Users Drive Launch of MWare Foodservice Packaging Solutions 
January 2010    QSR Magazine
MWV launches MWare, a branded line of high-quality, paper-based foodservice packaging materials that deliver sustainable choices. Read more.

Media Coverage of MWV at the 2010 International Consumer Electronics Show
January 2010
Find out what the media said about MWV at the 2010 International Consumer Electronics Show, specifically Natralock® Packaging, MWV's durable, secure, more sustainable packaging solution that's an alternative to traditional hard-to-open, plastic clamshells. Read more

Standing Out
January 2010    Tobacco Reporter
MWV is highlighted in this feature on tobacco packaging that provides brands with product differentiation. Read more

  

2009

Striving for Consumer Impact   
December 2009   Pharmaceutical & Medical Packaging News
The Med-Easy package developed by MWV aims to appeal to patients on-the-go with a format and merchandising system designed for convnenient pack-out and distinctive in-store presence. Read more. 

Invested Partner    
December 2009   Tobacco Reporter
MWV is committed to delivering value, one innovation at a time.  Andrej Vlahcevic, MWV Tobacco marketing manager, shares what it means to be a dedicated supplier and invested parner to the tobacco industry. Read more. 

Study: Package Damage Significantly Affects Sales in Freezer Case   
December 2009    Packaging World
A study commissioned by MWV found that damanged packaging profoundly affects shoppers' purchasing decisions.  When making a purchasing decision, the consumer's major point of interaction is with the package, which affects consumers' perception and helps to enhance consumer loyalty," said Mike Stuckey, marketing director, MWV Food Packaging. Read more. 

Smoking Out Change:  MWV Redefines its Board for Tobacco Packaging by Reducing Weight  
September 2009    Packaging Strategies 
MWV's new breakthrough material, Promina®, has the ability to shave weight and fiber use while maintaining the package's strength.Read more. 

A New Brand of FoodService   
September 2009    Packaging Strategies 
MWV is mixing innovation with new marketing initiatives for its line of foodservice packaging materials called MWare®.  (Note: Once you click on the link, scroll down to view article.)  Read more. 

Operational Audits:  Cut Costs, Build Profit  
August 2009   Converting Magazine
Here's how MWV works with converters to improve efficiency via a detailed analysis of machinery and materials. Read more. 

Lean on Paper in Lean Production  
August 2009   Graphic Arts Monthly
Sourcing less expensive paper is not always the best practice.  A bigger impact on production cost savings may be drived from selecting a premium stock--if the choice increases throughput and reduces waste. Test findings indicate that MWV's Tango® Advantage can improve print performance and press productivity. Read more. 

Two-Sided Tango  
August 2009   American Printer
MWV's Tango® Advantage C2S (coated two-side) premium coated cover offers high brightness and an ultra smooth surface. Read more. 

Leaders Speak:  Bruce V. Thomas, MWV Senior Vice President - Emerging Markets & Innovation 
August 2009   Modern Packaging & Design
"Target the fastest-growing regions of the world with sustainable solutions..." Bruce discusses trends in consumer behavior when it comes to sustainable packaging and shares proven strategies that could drive profitable growth in emerging markets. Read more. 

Linda V. Schreiner, Receives Women in Business Achievement Award
July 2009   Style Weekly
Linda V. Schreiner, MWV senior vice president, has been awarded an Executive Woman in Business Achievement Award.  The award recognizes dynamic women business leaders in the Richmond, Va., area who exemplify success and perserverance. Read more. 

Compliance Packaging:  Reaching for Adherence
June 2009   Pharmaceutical & Medical Packaging News
Momentum is growing for new approaches to the complex issue of patient adherence.  MWV Healthcare is ready with a variety of compliance packaging solutions. Read more.

Innovation as a Main Component
June 2009   Premium Beauty News
Thomas Jonas, president of MWV Beauty & Personal Care Packaging, discusses innovation as the main key to success in packaging. Read more. (Also available in French.)

Folding Carton's Top Trends to Watch
May/June 2009    Modern Packaging and Design
In this cover story on folding cartons, Bruce Thomas, MWV's senior vice president of emerging markets, discusses brand value, sustainability, and industry trends. Read more. 

Airless at All Retail Levels
April 2009   Cosmetic & Personal Care Packaging
Market trends, such as the growing masstige arena, are pushing demand for airless dispensers. MWV Beauty & Personal Care Packaging provides more-affordable airless solutions while maintaining an upscale look. Read more. 

The Packaging Contribution to Patient Adherence
March 2009    Pharmaceutical Commerce
MWV's Shellpak unit-dose medication packaging is mentioned in this article that examines the link between better packaging and improved patient outcomes through compliance and adherence. Read more. 

Packaging's Role in Delivering Brand Promise
March 2009    Global Cosmetic Institute Magazine
This Q&A with Thomas Jonas, president of  MWV Beauty & Personal Care Packaging, focuses on MWV's collaboration toward developing packaging that serves trends in the industry and meets the consumer demands of a specific market. Read more. 

An Innovative Dispensing System Can Reinvent a Product
March 2009    Premium Beauty News
MWV knows how important it is to understand the lifecycle of products in order to accurately analyze costs throughout the entire supply chain. Innovation also remains a key factor of successful brands.  Read more.  (Also available in French.) 

Brand Security's White Knight -- Packaging
February 2009    Global Cosmetic Institute Magazine
The hazards of nonsecure packaging go beyond product damage and can lead to devaluation of a brand.  Numerous decisions in packaging and component choices are logical options for brand security. Read more. 

Sustainable Packaging Design Gallery
February 2009   BrandPackaging
MWV's Natralock® Packaging made BrandPackaging's listing of Sustainable Packaging Design for the packaging solution provided to Newell Rubbermaid Office Products for their Sharpie club store pack. Read more. 

Sustainability Spurs MWV's Expansion Plans
January 2009    Corrugated Today
Bruce Thomas, MWV senior vice president, recommends that end-user companies challenge common wisdom and seek opportunities for sustainable solutions in markets beyond the U.S. and Europe in his remarks at the Sustainable Brands International Conference. Read more.  

Will New Conductive Ink Technologies Find Security with MWV's Blister Packs?
January 2009    Packaging Strategies
Packaging Strategies discusses how MWV is testing conductive ink technologies in Natralock® Packaging to help thwart theft. Read more.  

Media Coverage of MWV at the 2009 International Consumer Electronics Show
January 2009    
Find out what the media said about MWV and Natralock Packaging at the Consumer Electronics Show. Natralock® Packaging, MWV's durable, secure, more sustainable packaging solution, is an alternative to traditional hard-to-open, plastic clamshells. Read more. 

 

2008

Sustainability Case Study:  MWV Packaging Solutions Cuts Plastic Use and Board Weight for Coast Products
December 2008     Package Design
MWV's Natralock® Packaging was selected as a Sustainability Case Study for Package Design's special feature on sustainable packaging.  Learn why Coast looked to MWV to develop a packaging solution that increased sustainability measures through reductions in plastic use and weight while providing the same security assurance of its previous bulky, plastic clamshells.Read more. 

Finding Insights on Sampling -- Starter Packs Gain Ground
December 2008     Pharmaceutical & Medical Packaging News
Drug firms are favoring more-elaborate sample packaging to begin patients on their medications.  But sample-pack design is a balancing act for brand marketers.  MWV Healthcare offers Dosepak® Express as an economical solution for compliance packaging. Read more. 

MWV Expands Its Natralock Line
December 2008     Pharmaceutical & Medical Packaging News
MWV has launched three tear-resistant laminate grades for its Natralock® packaging, in response to customers looking for different tear characteristics. Read more. 

Full Service is a Major Market Trend
October 2008     Premium Beauty News
Gerard Perrin, vice president of global innovation with MWV Beauty & Personal Care Packaging, discusses MWV's views on this year's outcome and the main issues the beauty industry is facing, from sustainable development to innovation and the fight against counterfeiting. Read more.  (Also available in French.) 

Will Beauty Companies Soon Favor More-Secure Mass-Market Packages? 
September 2008     Cosmetic/Personal Care Packaging 
Product manufacturers can -- and should -- take on a more proactive role in helping to prevent theft with a more-secure package.  MWV's Natralock® packaging is designed to provide protection but is also easy for the consumer to open. Read more. 

Innovation and Closeness to Clients: Two Engines of Growth for MWV 
September 2008     Emballage Digest (French and English versions) 
An interview with Peter A. Doodeman, European managing director, for MWV's Consumer Solutions Group. Read more. 

Surviving the Perfect Storm 
September 2008     Tobacco Journal International 
Andrej Vlahcevic, MWV's marketing director for the Packaging Resources Group, comments on the demand for SBS board and premium packaging.  Read more. 

Setting a Brand Apart Through Effective Sustainable Packaging 
August 2008    Packaging World 
Santosh Padki, vice president of marketing and business development for the MWV Center for Packaging Innovation, discusses MWV's approach to building brands through sustainable packaging. Read more. 

Sustainable Packaging Reaches Pharmaceuticals and Medical Devices
August 2008    Pharmaceutical & Medical Packaging News
Manufacturers are concerned about their environmental effects and are making efforts to reduce, reuse and recycle. Rising energy and resin costs may make these eco-friendly steps particularly appealing because of their cost efficiency. "At MWV, we ensure the package's design and delivery systems are effective and safe; that the material used in the package is sourced responsibly; and that the packaging is manufactured and transported efficiently, reducing the carbon footprint in these important steps in the supply chain." Read more. 

Walking the Green Line
August 2008    Beverage Industry
Packaging designers balance green efforts with expectations.  The question of sustainability stretches from the source of packaging materials all the way through the end of the life -- or preferably the beginning of a new life in the form of recycled content.  MWV took the step earlier this year to become more transparent about the beginning of its supply chain, with chain of custody certification from the Sustainable Forestry Initiative (SFI) program and the Programme for the Endorsement of Forest Certification (PEFC). Read more. 

A Dose of Security - Product Authentication & Brand Security
July 2008    PFFC (Paper, Film & Foil Converter)
Security paper suppliers are finding ingenious ways to help customers protect their brands and their bottom lines. MWV has developed a series of security substrates for a number of high-volume markets that are particularly susceptible to counterfeiting and product tampering. Read more. 

Brewer Medals in Olympic Packaging
July 2008    Packaging Digest
MWV's Cluster-Pak® beverage packaging (featured on the cover of Packaging Digest) houses the limited-edition Budweiser Olympic 3-pack. Read more. 

Printers & Questions:  MWV's Center for Packaging Innovation
July 2008    FLEXO Magazine
MWV's Center for Packaging Innovation (CPI) is an incubator for creativity. Santosh Padki, CPI's vice president of marketing and business development, sat down to talk about this Center and its role in the grand scale of MWV's operations. Read more. 

Question & Answer with MWV
May-June 2008    Virginia Maritimer
Bruce Thomas, MWV's senior vice president of global strategy and emerging markets, answered questions about MWV's decisision to headquarter in Richmond, booming business in India, and the relationship between global growth and the U.S. economy. Read more. 

The Solution to More Effective Clinical Trials:  Adherence Packaging
June 2008    eyeforPharma.com
Packaging has proven to play an important role in improving compliance rates. MWV Healthcare has performed extensive research to determine the key drivers of non-adherence and concluded that integrated blister and paperboard "calendarized" packaging eliminates some of the key barriers to medication adherence by patients in general, and those participating in clinical trials. Read more. 

Modular Machine Manufacturing
June 2008    Packaging Digest
MWV uses configurable mechanical components to customize packaging machinery, without the cost, wait time and unpredictability associated with custom-machined components. One of the most popular machine series made at MWV is one of its most versatile: the Duodozen®1250 M multipacker. Read more. 

The Shine Factor
June 2008    HAPPI
Sustainability, functionality and luminosity dazzle in packaging designs for 2008.  Read more. 

The Future is Here -- Electronics in Packaging
June 2008    Food & Beverage Packaging
"Powered" packaging promises an array of benefits from shelf sizzle to functional muscle.  Read more. 

Shipping Strategies Keep CE Companies Afloat 
May/June 2008    CE Vision
Shipping isn't the only thing going green.  MWV introduced its Natralock product, which provides retailers with similar security strengths as its traditional, less sustainable plastic clamshell counterpart. Read more. 

Emerging Technology -- Green Packaging Also Reduces Theft
May 2008    Brand Packaging
MWV Natralock® packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners. Read more.

Lighten Up
April/May 2008    Beauty Packaging
Beauty brands taking a serious look at sustainability issues should look on the bright side and welcome timely opportunities for innovation and cost reduction. Here, some sound advice and some savvy solutions. Read more.

Brazilian Paperboard Gets Lightweight Treatment as MWV Seeks Source Reductions
April 2008    Packaging Strategies
After signing a strategic alliance with Brazilian paperboard producer Klabin, MWV has launched the first results of that relationship into the North American market.  Klafold is an unbleached kraft paperboard made of eucalyptus fibers and virgin pine and is lighter in weight to many competitive boards. Read more.

MWV Engineered Packaging Solutions Helps Brands Take Shape
April 2008    Beverage World
MWV manufactures custom packaging solutions that enhance brand strength and optimize packaging efficiencies while reducing overall material, production and manufacturing costs. MWV Engineered Packing Solutions helps brands take shape. Read more.

Cartoner Runs Standup Pouches
March 2008     Packaging Digest
MWV's FlexiTECH machinery and packaging technology and unique partnering abilities provide outstanding packaging solutions for beverage customers. Read more.

A Greener Gloss 
February 2008   Packaging News
As environmental awareness becomes a key factor driving the development of cosmetic packaging, Packaging News takes a look at the latest green materials and formats showcased at Interpack. Read more.

Momentum Builds for Sustainable Packaging 
February 2008   Packaging World
Sustainability is a part of everything that MWV does.  As the benefits of sustainable packaging grow more compelling than ever, both buyers and makers of packaging materials are finding ways to score success. Read more.

Next In Line for Reinvention: The Art of Selling 
January 2008   The Wall Street Journal
Ram Charan examines the art of selling and highlights MWV's packaging solutions for a customer. Read more.

Active & Interactive -- MWV Chairman & CEO Forecasts How Consumers Will Relate to Smart and Sustainable Packages and Brands 
November 2007   Package Design Magazine
MWV's innovative packaging for British American Tobacco features interaction through lights and touch pads, and durability to promote long-term usage.  John Luke, MWV Chairman & CEO, forecasts how consumers will relate to smart and sustainable packages and brands. Read more.

Now That's Smart! Pairing Electronics with Plastic and Paper, Also Known as Smart Packaging, May One Day Revolutionize the Beauty Industry 
September 2007    Beauty Packaging
MWV pairs electronics with plastic and paper, also known as smart packaging that's ready to revolutionize the beauty packaging industry.Read more.

Profit from Boxes:  MWV's Goal is Innovative Packaging
November 2006    The News & Observer, Raleigh, NC
MWV's Center for Packaging Innovation develops next-generation packaging that integrates sound and light to enhance the appeal of products.  Read more.